Four disciplines, deeply practiced.

Yes — and that's the bet. The four specialists on our team are each senior in their discipline, with seven-to-twelve years of in-the-trenches experience. We're not trying to be a full-service mega-agency. We're trying to be the small team that delivers ninety percent of what a brand actually needs, executed by people who've done the work before.

Sometimes — and sometimes not. We have a short list of trusted partners we bring in for things that fall outside our practice (photography, video production, complex Shopify development, PR). We do this rather than pretending we have the in-house team for every discipline. Most engagements stay inside our six.

It varies. Sometimes there's an opening within a few weeks; sometimes it's a few months out. We take one or two new engagements per quarter and we hold the line on the cap. If we can't take you on at the right time, we'll usually point you toward another studio whose work we admire.

Three kinds, mostly. Brands that need a vendor to execute against a brief someone else wrote — we have opinions and you'll hear them, which isn't always what people want. Pre-revenue startups with no real customer signal yet — we work better when there's a business to point at. And anyone whose primary KPI is "more activity" rather than "better outcomes" — we don't optimize for activity. None of these are bad clients. They're just not our clients.

The people on the about page. Both founders are involved in every engagement at the strategy level, and the relevant specialists handle execution. No outsourcing to junior people, no overseas production teams, no "creative partners" you've never heard of. The team is the team.

We collaborate. We've been part of larger ecosystems — alongside an AOR, alongside an in-house team, alongside another specialist studio. What we need is clarity on who owns what. We don't take on engagements where the line between our work and someone else's is intentionally blurry.

You can end any retainer on 30 days' notice. Sprint engagements have defined endpoints by design. We've had two engagements end early in eight years — both because the brand pivoted in a direction we couldn't add value to. In both cases we agreed mutually and pro-rated the engagement. We don't believe in trapping clients in long contracts.